AI Insights · Timothy · June 2024
Q2 2024 Fast Food App Performance in Non-US Markets
Sensor Tower's analysis reveals the latest trends in downloads and user engagement for top fast food apps in non-US markets during Q2 2024. Insights show varying patterns of app usage and downloads.
In the second quarter of 2024, the fast food industry's digital presence continued to evolve with notable trends in app downloads and weekly active users, as reported by Sensor Tower. Here's how the top five fast food and fast casual restaurant apps fared on a unified platform across non-US markets.
McDonald’s - Non-US saw a significant uptick in downloads, peaking at 170K in the week of May 20th, a considerable increase from 16K in the first week of April. Weekly active users also showed a steady rise, starting at 333K and reaching a high of 588K in the same peak week.
Domino's Pizza Türkiye experienced its highest downloads at 41K in the second week of April, with a general decline to around 23K towards the end of June. The app's weekly active users started strong at 211K but saw a slight decrease to 197K by the end of the quarter.
Starbucks Türkiye showed a consistent download pattern, with numbers ranging from 13K to 19K. Weekly active users for the app fluctuated, starting at 242K in April and experiencing a peak of 256K in late May.
KFC Türkiye – Yemek Siparişi had a varied quarter with downloads starting at 8K, dipping to 3K mid-quarter, and then surging to 12K in mid-June. Active users mirrored this volatility, initially at 34K, declining to 23K, and then rising again to 35K by mid-June.
Little Caesars Türkiye saw downloads oscillate, with an initial 4.6K in the first week of April, a high of 9.6K in the second week, and then a drop to a low of 2.5K towards the end of May. Active user data was not provided for this app.
These insights from Sensor Tower underline the dynamic and ever-changing landscape of fast food app performance. For a more in-depth analysis, visit Sensor Tower for comprehensive data and trends.
